From Startup to Success: The Private Practice Owner’s Guide

October 30, 2023
Monica Ayre

Owning a private practice is one of the most exciting journeys a healthcare professional can take. You get to shape patient care, define your practice culture, and make decisions that directly impact patient lives. It’s an incredible mix of clinical skill, entrepreneurship, and leadership.

Yet, it’s not always smooth sailing. It's like a rugged mountain trail filled with twists, steep climbs, and unexpected obstacles. Each choice you make can either propel you toward the summit of success or leave you wandering off course.

Every step requires thoughtful planning, strategic execution, and a deep understanding of the business side of healthcare. Join us as we explore what sets successful practices apart and strategies that can transform your practice into a thriving hub of care.

Factors that Contribute to the Success of Your Private Practice

1. Adaptability

The healthcare terrain never sits still. It's like a constantly changing puzzle. Swiftly adapting to these shifts and staying ahead of emerging trends is imperative to surviving and thriving in this dynamic landscape.

Fortunately, private practices have a unique structural advantage over large systems. Unlike large corporate practices weighed down by layers of bureaucracy, private practitioners can swiftly pivot and adapt to change.

Take the COVID-19 pandemic, for instance. Private practices that seamlessly transitioned to telehealth services proved their agility. They were able to provide uninterrupted care when others struggled.

Similarly, the ever-changing terrain of payment models and insurance rules demands flexibility. But if you can adjust your approach to align with the latest payment trends, your practice can stay financially secure. It's about staying nimble and innovative in a world that never stands still.

2. Innovative Thinking

Sticking to “what always worked” is risky. As healthcare evolves, your practice needs fresh thinking and continuous improvement to stay relevant. The responsibilities on your shoulders are myriad: maintaining regulatory compliance, delivering optimal patient care, safeguarding against data breaches, navigating complex payer contracts...the list goes on.

Adhering rigidly to traditional methods impedes your practice's growth and places an overwhelming burden on physicians and staff. Thriving becomes a distant goal, and merely staying afloat becomes a constant struggle. This is where innovative thinking emerges as your beacon of hope.

Creative thinking is the engine that propels your practice forward. It helps you stand out from competitors, streamlines operations, enhances the patient experience, and boosts your practice’s visibility and reputation.

Consider incorporating these unique strategies for maximum impact:

  • Offer unique services, for example, home visits, mobile clinics, or wellness packages that cater to your patients’ lifestyles. 
  • Leverage AI and automation to streamline scheduling, billing, and triage to save time and reduce errors. 
  • Enhance patient engagement with online portals, telehealth options, and personalized health coaching. 
  • Embrace creative marketing by sharing your story, crafting engaging content, and connecting with your community to build trust and awareness.

3. Physician Satisfaction

No matter how smart your strategy, your people are the core. While the traditional Triple Aim framework emphasizes enhancing the patient experience, improving population health, and reducing costs, it often overlooks the critical challenges physicians and healthcare workforce members face. This oversight can lead to physician burnout, resulting in lower patient satisfaction, compromised health outcomes, and increased costs due to inefficient resource management.

Align with the Quadruple Aim framework, which encompasses enhancing patient experience, improving population health, reducing costs, and supporting physician well-being. When our doctors and nurses are content and engaged, it sets off a chain reaction: patient satisfaction rises, health outcomes improve, and we become more efficient in resource utilization, ultimately lowering costs for everyone involved.

Strategies that Propel Your Private Practice Toward Thriving

Fostering adaptability, critical thinking, and staff satisfaction lays the groundwork for a successful private practice. Yet, even the strongest foundation needs the right strategies to accelerate growth and ensure long-term success. Let’s explore them.

Diverse Payer Mix

The financial health of a medical practice hinges on numerous factors, and among these, the payer mix is pivotal. Payer mix refers to the proportion of patients in a medical practice covered by various healthcare payers, such as private insurance, government programs (e.g., Medicare and Medicaid), and self-pay patients.

Having a balanced payer mix is a long-term financial anchor. Over-reliance on a few dominant payers can be highly risky for private practices. These payers often enforce non-negotiable lower fee schedules, impose burdensome pre-authorization or pre-payment audits, and bind you in unfavorable terms and lower reimbursement.

Maintaining a mix of private insurers, government programs, and self-pay/direct care patients ensures your practice thrives even in a challenging environment.

Prioritize Value-Based Care

Value-based care deserves extra emphasis in 2025 because it’s no longer “optional”; it’s rapidly becoming the new standard. CMS has set an ambitious goal to have all Original Medicare beneficiaries and the vast majority of Medicaid beneficiaries in accountable care relationships by 2030, signaling a continued shift toward outcomes-based care models. Meanwhile, a recent KFF report reveals that over half of eligible Medicare beneficiaries are now enrolled in Medicare Advantage plans, underscoring this trend.

However, only about 40% of healthcare leaders expect government-led value-based programs to drive major changes this year. This gap between awareness and action reveals a crucial insight: while the shift toward value-based care is well underway, many practices are not fully equipped to capitalize on it.

To stay ahead, you should begin aligning with value-based principles now, focusing on measurable quality outcomes, stronger care coordination, and preventive health initiatives. Here are a few practical ways to prioritize value-based care in your private practice:

  • Quality Metrics: Identify and track key quality indicators relevant to your specialty. Regularly monitor performance and take actionable steps to improve patient outcomes.
  • Patient-Centered Care: Adopt a patient-centered approach by promoting shared decision-making and developing care plans tailored to each patient’s needs and preferences.
  • Technology Adoption: Invest in tools like electronic health records (EHRs), telehealth platforms, and analytics solutions that enable efficient data management and support value-based care delivery.
  • Team Collaboration: Encourage collaboration among healthcare team members, including nurses, pharmacists, and social workers, to provide comprehensive and coordinated care.
  • Patient Education: Empower patients by educating them about preventive care, healthy lifestyle choices, and the benefits of taking an active role in their health decisions.
  • Partnerships: Explore partnerships with accountable care organizations (ACOs), payers, and other healthcare entities committed to advancing value-based care.

Embrace Technology

Technology is now a baseline expectation for patients. It's inevitable for administrative efficiency, financial stability, compliance, and competitive edge. Moreover, with AI taking center stage, it’s ushering in a whole new era of smarter, data-driven healthcare.

Leverage the following technologies to comprehensively transform your practice and deliver smarter, more efficient care:

  • Optimized Patient Care with EHR: Modern Electronic Health Records streamline administrative tasks, reduce paperwork through hands-free documentation, and enhance clinical decision-making. For instance, GlaceEMR with AI integration empowers your team to deliver faster, safer, and highly personalized care.
  • Revenue Optimization with RCM: Advanced Revenue Cycle Management platforms, such as GlaceRCM, automate coding, billing, and claims processing, minimize errors, accelerate reimbursements, and provide real-time financial insights, ensuring stronger practice stability and efficiency.
  • AI-Powered Clinical Insights: Artificial intelligence identifies trends, predicts disease progression, and suggests personalized treatment plans, empowering providers to deliver proactive, outcome-driven care.
  • Telemedicine and Remote Monitoring: Expand access with virtual visits and remote patient monitoring tools, improving convenience, patient satisfaction, and retention while reaching new patient populations.
  • Patient Engagement Platforms: Actively involve patients in their care journey by providing intuitive digital portals, automated appointment reminders, secure messaging, and personalized health updates. 
  • Data Security and Regulatory Compliance: Leverage advanced cybersecurity measures and compliance solutions to protect sensitive patient information and maintain strict adherence to HIPAA and other regulatory standards.
  • Clinical Decision Support Systems (CDSS): Integrate evidence-based guidance into daily workflows to enhance diagnoses, treatment plans, and medication management.

From Vision to Legacy

Running a private practice is challenging, but it offers unparalleled autonomy to make a real difference in patient care. You don't have to navigate a maze of committee approvals to do what's best for your patients. Nevertheless, it's crucial to cultivate the qualities essential for leadership in this field and employ effective strategies to ensure the smooth operation of your practice.

At Glenwood, our mission is to empower private practices to reach their full potential and thrive. Our cutting-edge solutions enable practices to overcome administrative challenges, streamline revenue cycle management, and maximize their financial performance. Explore how our advanced technology can help your practice operate more efficiently, enhance patient care, and stay ahead in today’s ever-evolving healthcare landscape.

Contact us today! Your patients deserve the best, and we’re here to help you deliver it.

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